Aston Martin unveils in Geneva the SUV Lagonda All-Terrain Concept

Aston Martin reaches the Geneva Motor Show with a double mission. On the one hand, remind everyone that it is, and will continue to be, one of the most reputable sports car manufacturers in the world. And on the other, announce that his once superpremium firm, Lagonda, is more alive than ever. For this, the SUV Lagonda All-Terrain Concept is already official, the model that must resurrect this reviled brand.

The Lagonda All-Terrain Concept was announced a month ago through a dark teaser . This prototype, as it could not be otherwise, fits squarely into the segment of the SUV's . The reason for this is simple: Aston Martin needs to sell very well and now, the saloons do not pull. In addition, for the development of this model they have put all the meat in the spit, because it must be at the same level, but overcome, all its rivals.

Powerful front, behind controversial

First of all, if we study the aesthetics of Lagonda All- Terrain Concept we have two well differentiated areas. The frontal and view lateral , until the pillar "B" is harmonious and we would say that in good taste. The problem gets worse when we move from pillar "B" to pillar "C" and we arrive at your behind . Starting from the front, we find some optical groups of torn design with Full LED technology.

These, directly connect with the lower lip of your large grill , because it imitates the wings of a bird in flight. The logo of Lagonda is located, with great elegance, in the lower area of ​​the hood. In this area, we must add that it has some lines of tension marked at the ends. Finally, the bumper features simple, unbaroque lines, including triangles that appear to be lights at the corners.

Aston Martin says that the All-Terrain Concep is inspired by the nautical world

The side view is compensated until the pillar "C" . In it, highlights some mirrors replaced by cameras and the absence of handles for the doors. Here we can see that it has a very generous wheelbase, and that after the front wheel step has a finished with copper . The proportion of sheet metal is compensated, since the height of the waist is fluid. All this is decorated by alloy wheels finished in black and copper.

Finally, we must treat your behind independently. According to the brand, it is inspired by those that use the boats , although its cantilever is disproportionate (and ugly). The optical groups are very thin and cover the entire width of the Lagonda All-Terrain Concept. The fall of the rear window is truncated by the headlights, placing under these the gate plate .Unlike abroad, here we see details closer to the world of yachts and boats. Among the most prominent are the generous seats upholstered in leather, the space that is available between both rows or the way in which the doors are opened. However, as a good prototype, in Aston Martin have wanted to give their most luxurious model some trinkets.

Among them there are four. First, the touch screen that they have embedded in the central area of ​​the steering wheel. Second, by the format of the steering wheel, it seems more a hexagon than a steering wheel to use. Third, due to the situation they have given to the second touch screen , taking it to the final area of ​​the central tunnel that separates both rows longitudinally. And finally, the key by electro magnets located between the front seats.

Autonomous driving and electricity take center stage

The technique that animates Lagonda All- Terrain Concept is something more confusing. Aston Martin has indicated that it has autonomous driving technology . Thanks to it, passengers in the front seats can turn around to interact with the rear. The second fact to keep in mind is that it is moved by electricity. The power or scheme of the set is unknown, but the brand ensures that the battery is under the floor.

We imagine that, as you approach your marketing we will have more data. From the outset, it is expected to arrive for 2022 , but from here to there, there could be changes. Among them, we must think of two. First, its controversial design and second, how will be its electrical technology .